Intarget for Santa Cristina
Influencer Campaign in the Wine Industry
Release
2024
Services
- INFLUENCER MARKETING
- CONTENT STRATEGY
Santa Cristina, a prestigious wine brand owned by the Antinori family, continues its collaboration with Intarget.
Following a highly successful pilot influencer marketing campaign in 2023, which achieved a much higher ROI than estimated, Santa Cristina has chosen to strengthen its trusted partnership with Intarget for 2024.
Objective
The objective is to enhance the brand’s presence among young people through an influencer marketing strategy on social media, particularly TikTok and Instagram. The campaign aims to engage selected creators to promote Santa Cristina wines with fresh, dynamic, and engaging content.
Main Campaign
The selection of creators has been meticulously curated, considering not only the size and characteristics of their follower base but also each creator’s ability to communicate the brand’s values and mood naturally. Additionally, a quantitative assessment regarding CPM was conducted, a KPI increasingly demanded by brands to measure the success of influencer marketing campaigns. The campaign will launch in the fall with reels and videos on TikTok and Instagram, aiming to increase visibility and engagement around the Santa Cristina brand.
Intarget will manage and coordinate the overall activities.
This includes scouting, defining the content strategy, managing creator engagement, guiding and validating the produced outputs, and producing the final reports. The goal is to strengthen Santa Cristina’s bond with its community and reach new wine enthusiasts through tailor-made social media content.
Dichiarazioni
“This campaign represents an important opportunity for Santa Cristina to strengthen its bond with its community and reach new wine enthusiasts through the creators’ language and tailor-made social media content,” said Raffaella Pierpaoli, Head of Content & Social at Intarget. “We are happy to put our influencer marketing experience at the service of such a prestigious brand in the Italian wine industry.”
