intarget for Mandarina Duck
Influencer and Content Marketing to increase engagement
- CONTENT STRATEGY
- SOCIAL ADS
- INFLUENCER ENGAGEMENT
- MONITORING & REPORTING
- PED & CREATIVE CONTENT
Mandarina Duck has always managed its social accounts in-house together with the contents of its Digital Editorial Plan (DPE), but it did not achieve the desired results.
To maximize its online presence, the company contacted our social media team so that it could devote itself to the social ecosystem of the company by establishing an active cooperation until 2021
Goal
• Increasing the number of people reached and number of interactions on Facebook
• Increasing the number of followers on Instagram
• Reaching a younger and broader audience.
The intent was to be present in the most effective way in acquiring Mandarina Duck’s potential customers:
• Increasing awareness and engagement
• Reaching a younger audience
Strategy
We designed a new creative line, which included several activities:
• Changing the mix between organic and paid content in the editorial plans with a new content strategy
• Defining a PED specifically designed for a younger audience
Ensuring Instagram feed consistency: blocks of content with the same style and new proposed guidelines for photoshoots
• Monitoring and reporting
• Planning and managing social ads
As part of the Mandarina Duck’s Instagram account management, we established a dialog on influencer engagement in Italy to help the brand exploit such action opportunities.
Subsequently, we helped the client structure, manage, and optimize the entire Influencer Marketing activity. The client had already started to organize it, but without achieving the desired results and with a waste of resources.
Results
The time the brand spent in-house on social content production was reduced, and the content’s quality increased exponentially.
• +32% Instagram and Facebook Followers 2020 vs 2019
• +255% Interactions 2020 vs 2019
