Data Analysis

A continuous vision of the interactions with the brand

WHY
In a global and highly competitive market, data analysis is crucial for businesses aiming to improve their market position. This strategy enables informed decision-making, risk reduction, process optimization, and customization of offerings based on customer needs. With effective use of data, companies can anticipate trends, quickly adapt to market dynamics, and uncover opportunities for innovation. Ultimately, data analysis not only supports growth and efficiency but is also a key element in maintaining competitiveness in an increasingly challenging environment.

BENEFITS

Reduced business risk
Customized offerings
Trend forecasting
Process optimization
Increased ROAS (Return on Advertising Spend) in campaigns

HOW
A cross-functional and collaborative approach, combined with international experience and diversity of thought and expertise, enriches corporate strategies, promotes innovation, and improves the resolution of complex problems.

What we do

CUSTOMER ANALYSIS

Management and analysis of customer data are fundamental for optimizing retention and profitability. This includes services such as Retention Rate Analysis, Churn Analysis, and RFM (Recency, Frequency, Monetary) Analysis, which help to classify customers and predict their future behavior. Lifetime Customer Value Analysis is particularly valuable as it enables companies to focus on the most profitable marketing strategies and more effective targeting, based on historical customer data managed through CRM solutions and cluster analysis.

TRAFFIC AND CAMPAIGN ANALYSIS

Traffic analysis is essential to understand how visitors interact with your site and which campaigns lead to the highest number of conversions. This includes Marketing Mix Modeling, Campaign Analysis, and Path to Conversion, which use advanced technologies like machine learning to optimize future marketing strategies. These analyses allow for more effective marketing budget allocation, maximizing ROI.

NAVIGATION AND CONVERSION PROCESS OPTIMIZATION

Navigation operations, such as Navigation Optimization and Conversion Rate Analysis, are crucial to ensure that visitors can intuitively navigate through the site, increasing the likelihood of conversion. These services help to understand which pages or sections attract more traffic and where users are more likely to convert, allowing further refinement of UX (User Experience) and CRO (Conversion Rate Optimization).

CART MANAGEMENT AND PRODUCT ANALYSIS

Optimized cart management and product analysis, such as Price Elasticity and Abandoned Cart Analysis, provide vital insights into how customers interact with products. These data help businesses identify not only which products sell the most but also which are often abandoned in the cart, allowing for targeted strategies to improve conversion and cross-selling.