Full Funnel Advertising

The most effective digital advertising is that designed for users. It must anticipate their needs and desires and speak their language. Analysis, strategy, and monitoring are the keywords in our field of work: our team has SEM, Social, Video, and Programmatic Advertising skills, in addition to Tracking and Feed Management ones.

Understanding, planning, and monitoring.
Starting from the customer understanding, we analyze data and international markets to acquire knowledge on the customer journey and identify audiences compatible with brand objectives. The results of this analysis help to define business strategies and create a consistent media plan. We plan globally, mainly in Programmatic, through two very specific areas: branding advertising and performance advertising. This is followed by the brand experience monitoring stage. We analyze the results of the strategy and basic data points on the online browsing of users monitored by the campaigns.