Welcome to the age of Extended Retail: where boundaries between the physical and the digital are no more; where the customer journey is increasingly fluid; and where data governance is the key to success for retailers.

The goal? A lasting, emotional and engaging bond between brands and consumers, and to make their dreams a reality.

Through InStudios, our internal production house, we help brands build a story that accompanies people as they make this choice.

But how can a loyalty programme be made attractive, safe and effective?

The answer: the Intarget Loyalty Platform, a platform that combines friction-less user experience, web3 and interoperability with CRMs.

We have gone from an era where we had no data at all, to one where we are inundated with dashboards and data visualisations, which often hide key indicators. Choosing a few actionable indicators is essential to correctly directing your investments.

In this sense, the Conversion Power Index allows you to keep the main UX-related metrics under control.

Reimagining the omnichannel strategy with a view to financial sustainability means optimising the mix of levers (customer experience, loyalty, internalisation or internationalisation) to increase customer lifetime value.

The Financial Design by Black Pep identifies the best strategy for each individual Brand.

Thanks to its direct presence in Shanghai, Intarget has been following the evolution of the Chinese market, and is now ready to take up the challenges of the digital revolution in the Western world.