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The beauty industry is constantly evolving, and 2024 introduces new trends and technologies that are redefining how consumers interact with and purchase beauty products online. Our report, developed in collaboration with TikTok, provides a comprehensive overview of the opportunities and challenges transforming digital retail in the beauty sector.
EVOLUTION OF DIGITAL RETAIL
The new features of TikTok, marketplaces, and AI are revolutionizing the shopping experience, enhancing customer experience, and increasing conversion rates.
The new features of TikTok, marketplaces, and AI are revolutionizing the shopping experience, enhancing customer experience, and increasing conversion rates.
VALUES SOUGHT BY CONSUMERS
Consumers prefer sustainability, transparency, and personalization. Italian beauty buyers appreciate natural and high-quality products. Clearly communicating commitments offers a competitive advantage.
TECHNOLOGICAL INNOVATIONS
Beauty tech with AI and AR is transforming beauty retail, enhancing personalization and conversions. Live shopping and social commerce, especially on TikTok, are crucial for connecting with consumers.
Explore the future of the beauty industry with insights on trends, technologies, and strategies. Download our Beauty Case report in collaboration with TikTok now.