Strategy, content, and performance to transform TikTok into an effective and sustainable sales channel.

Social commerce is no longer an emerging trend but a rapidly expanding reality. With the official launch of TikTok Shop in Italy, brands face a unique opportunity: turning content into conversions, creators into business allies, and the community into a growth engine.

To support companies in this transition, Intarget introduces Ready to Sell, an integrated and modular solution that guides brands through every stage of their journey on TikTok Shop, from strategic entry to operational management, and performance optimization.

What Makes Ready to Sell a Unique Proposition
Ready to Sell is designed for companies that want to act with vision, speed, and expertise. The strength of the offer lies in the integration of three fundamental assets:

• Strategy and Content, curated by Intarget, to ensure storytelling consistent with brand values, an effective content strategy, and advanced use of TikTok’s native formats such as live videos, shoppable videos, and collaborations with creators.

• Technical Integration and Store Management, thanks to the partnership with BrandOn Group, managing all operational aspects of TikTok Shop presence: from logistics to customer care, to end-to-end store management.

• Affiliate Programs and Community Engagement, developed with We Are Era, to build authentic relationships between brands and creators and activate sales strategies based on influencer marketing.

Why an Integrated Solution Is Needed Today
TikTok Shop marks a break from traditional e-commerce: shopping becomes part of entertainment and discovery. In this new model, advertising or catalog presence alone is not enough: a platform culture, a strategy focused on emotional conversion, and the ability to react in real-time to community trends are essential.

Ready to Sell was created precisely for this purpose: to provide companies with a clear, concrete, and high-performing access to TikTok Shop, with all the necessary tools to truly sell, today and tomorrow.

“With Ready to Sell, we provide brands with a complete ecosystem of skills to successfully approach the TikTok Shop world,” comments Fausta Sposato, Managing Director of Intarget. “It is a proposal that combines strategy, creativity, technology, and on-field activation. Because to sell on TikTok, it’s not enough to be there: you need to know how to be there.”