Intarget Secures the Management of Digital Media and SEO Activities for Moon Boot, Nordica, Tecnica & Blizzard, and Rollerblade by Tecnica Group

A Strategic Partnership for Digital Growth

The collaboration aims to maximize the digital performance of the Group’s brands through an integrated and tailored approach for each label.

A Customized Plan for Each Brand

• Moon Boot, a symbol of style and innovation since 1969, will benefit from an integrated digital media strategy combining brand awareness and performance marketing. Additionally, Intarget will handle the SEO migration of the platform, ensuring a smooth transition while maintaining online visibility.
• Nordica, Tecnica & Blizzard, synonymous with excellence in winter and outdoor sports, will be at the heart of targeted campaigns designed to enhance brand awareness and highlight their heritage and leadership in the industry.
• Rollerblade, a pioneer in the inline skating market, will see the implementation of performance marketing-focused strategies aimed at boosting conversions and strengthening the brand’s global presence.

An Alliance for Digital Excellence

“We are excited to work with Tecnica Group and its iconic brands to enhance their digital strategies,” says Matteo Ferrari, Chief Marketing Solution Officer at Intarget.

“We have developed a tailored strategy for each brand, addressing their specific needs and optimizing performance with a full-funnel approach, generating real business value.”

Arianna Colombari, Group Communication & Sustainability Director at Tecnica Group, also highlights the strategic value of the partnership:

“We chose Intarget for their ability to integrate strategy, data, and performance into an effective digital ecosystem. With this collaboration, we aim to strengthen our brands’ online presence and maximize the results of our omnichannel initiatives.”

Through this new synergy, Intarget and Tecnica Group join forces to accelerate the digital transformation of these brands, enhancing their positioning in the global market with innovative, data-driven strategies.