On the 3rd and 4th of May, at MICO – Milano Fiera Congressi, was held the Netcomm Forum 2022, the Digital Commerce & Retail event where Intarget participated as New Retail Partner.

In the last years Intarget, a digital marketing agency specialized in supporting brands through their customer journey, has furtherly widened its business scope, strengthening its role in providing consultancy services for both domestic and international brands, posing a strong focus on the retail industry. The new path undertaken, also witnessed by the 4th edition of InChina monitor The Future of Retail is written in China, has been furtherly attested during this year Netcomm Forum, where the recent development of new business models and innovative technologies shaping the current digital market have been largely discussed.

The omnichannel scenario of the retail industry was presented at Netcomm trough workshops, as the one Intarget organized with Brunello Cucinelli, and through speeches and interactive activities, such as the Live Commerce simulated together with Fratelli Rossetti, Head and Mediterranea. Becoming a predominant and strategic marketing tool in the New Retail industry, the Live Commerce is in fact one of the new services integrated and offered by Intarget, which guarantees an engaging and high-level shopping experience. During the event, innovative technologies such as 3D commerce, Augmented Reality and Metaverse were also displayed in our booths.

Among the several topics addressed during the Forum, special attention has been given to the changes affecting the new customer journey which, alongside the embracement of the digital retail, should be considered as a sole pathway, where the features of the digital and physical shopping channels are increasingly combined. Also defined as “digital humanism”, this new mixed marketing model becomes then fundamental to optimize customers experience and establish with them a stronger relationship.

Nevertheless, the implementation and embracement of new models and technologies, aimed at gathering and assembling clearer data, measuring the results of the actions undertaken, and offering a steady high-level customer service, can’t be performed without a clear and well-defined marketing strategy, designed on the objectives and main characteristics of the brand. In this regard, Intarget aims to fully support and guide companies towards this journey, offering its expertise not only to overcome the new challenges recently arose, but especially to seize the opportunities characterizing the New Retail.