Online reviews do not just influence the purchase of a product; they play a key role throughout the customer journey. Whether it is opening a bank account, activating an energy contract, or choosing a B2B partner, authentic feedback from customers is a fundamental tool for building trust, optimizing business performance, and retaining consumers.

The impact of reviews across different sectors

According to Trustpilot, 76% of Italian consumers agree that customer reviews are helpful in making more informed purchasing decisions. This impact is evident across various sectors:

• In banking and finance, positive reviews encourage the choice of solutions such as opening a bank account.
• For utilities, authentic feedback reduces uncertainties in choosing electricity, gas, and internet contracts.
• In e-commerce, integrating reviews improves the conversion rate and supports more informed purchasing decisions.

The partnership between Intarget and Trustpilot

Since 2024, Intarget has been an official Partner of Trustpilot. This collaboration aims to provide companies with advanced solutions that transform reviews into a true growth engine. Through automating feedback collection, data analysis, and integrating reviews into key digital touchpoints, we help brands enhance their online reputation and achieve tangible results.

Trust and growth: why does it make a difference?

Thanks to Intarget’s expertise and Trustpilot’s tools, reviews become a strategic asset capable of:

• Increasing brand visibility on search engines.
• Improving the TrustScore, a synonym for reliability and credibility for customers.
• Optimizing digital campaigns and reducing abandonment rates along the purchase journey.

What can Intarget do for you?

With our consultancy and solutions offered by Trustpilot, we support brands in managing reviews to build trust, gather strategic insights, and improve performance across digital channels.

Rely on Intarget to enhance your customers’ voices and turn reviews into a concrete pillar of your business growth.

Contact us to find out how we can help you grow your business through digital trust.

1 Source: research “The impact of customer evaluations and reviews on Italians’ purchasing habits” conducted by London Research for Trustpilot.