After the positive results of the web series created for Fuorisalone 2024 in support of Geberit AquaClean Alba, the partnership between the brand and the agency is renewed.

Building on the success of the web series developed with the support and consultancy of Intarget, Geberit is renewing its collaboration with The Pozzolis Family, reaffirming the strategic importance of influencer marketing as a communication asset for the brand in 2025 as well.

A successful project that continues

Designed in collaboration with Intarget for Fuorisalone 2024 to launch Geberit AquaClean Alba, the special influencer marketing project with The Pozzolis Family was developed into five episodes, all published in co-posting on the Instagram channels of both the creators and Geberit.

The synergy created between storytelling, brand values, and a contemporary and ironic tone of voice allowed the project to become a true case study, reaching more than 7.6 million users and generating over 22 million views on its videos.

The impact of the digital strategy

Further proof of the initiative’s effectiveness and Geberit’s winning strategy comes from the results of AdReport, an intelligence and monitoring service for online and social campaigns that collects and highlights active advertising campaigns across Digital, Meta, LinkedIn, YouTube, TikTok, and Instagram in Italy and other European countries.

The analysis reveals that, at the top of the Instagram post rankings in December 2024, was The Pozzolis Family for Geberit in video views.

The strategic value of influencer marketing

“Influencer marketing has proven to be a key success factor for Geberit, allowing us to transform our communication approach and establish an even more authentic dialogue with our audience,” says Massimiliano Giovanni Cusimano, Head of Digital Marketing at Geberit.

“The synergy with The Pozzolis Family and Intarget has enabled us to combine entertainment with a data-driven strategy, creating engaging content that speaks directly to people. The outstanding results achieved in 2024 confirmed the strength of this model, and in 2025, we are ready to push even further with new ideas and innovative formats to make our communication even more impactful and effective.”

Damiano Antonelli, Chief Creative Officer at Intarget, also highlights the strategic value of the collaboration:

“Influencer marketing is a powerful tool, but only when managed with the right strategy. With Geberit, we have demonstrated that when data, creativity, and a carefully selected group of creators come together in a well-structured ecosystem, the value generated is tangible and measurable. The renewal of this collaboration for 2025 confirms the effectiveness of our approach and the brand’s trust in our ability to turn influencer marketing strategies into concrete and long-term business assets.”

For 2025, Geberit and Intarget will continue to explore new opportunities in digital storytelling and influencer marketing, strengthening a winning model that merges creativity and data to maximize the brand’s communication impact.