Data&Tech - 27.02.2025

INTARGET REDEFINES DATA ANALYSIS WITH AI: INTRODUCING IDH – INTARGET DATA HUB

The new generation of dashboards for instant access to business insights

Intarget is revolutionizing data analysis with artificial intelligence through IDH – Intarget Data Hub, its proprietary platform that places AI at the heart of Business Intelligence. This solution offers an intuitive dashboard that enables users to explore data, set up customized alerts, and receive intelligent insights. Additionally, the integration of a Large Language Model allows for direct interaction with company databases, simplifying queries and accelerating decision-making processes.

With this innovation, businesses can obtain immediate answers and configure their own views independently, streamlining technical steps and making data interrogation effortless.

A new paradigm in data interaction

Until now, modifying a dashboard required a complex process: the client brand would report new needs, a technical team would step in to implement changes, leading to significant time and cost investments. With IDH, everything changes.

Thanks to the integration of generative AI, brands can directly query the platform, receive instant responses, and explore data without relying on developers or analysts. This self-service, data-driven approach ensures greater autonomy and agility in decision-making.

A strategic investment in AI for Business Intelligence

The adoption of AI-powered data analysis solutions is growing rapidly. According to Gartner’s report “AI and ML Development Strategies”, the number of companies integrating AI analytics tools will double in the next two years. Intarget is at the forefront of this transformation, investing in cutting-edge technologies to redefine industry standards.

IDH joins Intarget’s ecosystem of intelligent solutions, including BAIS, the AI-powered branding analysis tool, reinforcing innovation as a core pillar of its strategy.

IDH: Innovation and Business Value

The platform introduces key features that transform data analysis into a strategic asset:

  • Unified Reporting – A single platform for centralized management of all reports, eliminating fragmentation across different tools.
  • AI-Powered Insights – An intelligent virtual assistant that answers business questions, reducing the need for manual analysis.
  • Predictive Analytics – AI-driven correlation analysis, trend forecasting, and anomaly detection with high precision.
  • Operational Efficiency – Reduced development times and lower operational costs through instant access to the most relevant insights.
  • Intelligent KPI Monitoring – Advanced models detect and flag anomalies, ensuring proactive and timely monitoring.

A Leap into the Future of Business Intelligence

“Intarget Data Platform transforms data analysis into a fully self-service experience,” says Andrea Marcante, Chief Data&Tech Officer at Intarget. “Companies can now explore their data independently, gain insights in seconds, and quickly adapt to market changes. This not only enhances decision-making speed but also redefines how data supports business strategy.”

Discover how IDH – Intarget Data Hub can revolutionize your approach to data. Request a free consultation with our experts today.