We are excited to announce that, following a competitive pitch against several market players, we have been chosen as the official SEO partner for WeRoad, the rapidly growing European Tech Travel Scaleup. Our team will oversee all SEO activities for WeRoad’s websites and blogs across Italy, Spain, France, Germany, and the UK, with the goal of boosting online visibility and improving organic performance on a global scale.

Our mission is to help WeRoad strengthen its digital presence, capturing a growing audience of travelers seeking unique and memorable experiences. Together, we aim to transform the customer journey by expanding the role of SEO in the user’s path, from discovery to inspiration.

WeRoad is undergoing a transformation that aims to become a Best Practice in the travel sector, with a modern, user-centric approach that leverages new technologies like AI and the evolving SERP landscape. Our role is crucial in supporting this growth, offering a tailor-made SEO strategy that goes beyond technical optimization and includes effective content management, essential for maximizing visibility and engagement.

Nicola Tanzini, CEO of Intarget, commented:
“We are delighted to support WeRoad during this phase of growth and international expansion. Our work will not be limited to SEO, but will embrace a comprehensive strategic vision, integrating our expertise to support WeRoad not only in optimization but also in crafting a digital journey that reflects the brand’s dynamism and innovation.”

Fabio Bin, CMO and Co-Founder of WeRoad, added:
“WeRoad is in the midst of significant expansion, and SEO is a fundamental pillar of our digital strategy, perfectly aligning with our strong social media expertise. We’re excited to start this collaboration with Intarget. Their SEO expertise will help us strengthen our digital presence and connect more effectively with our traveler community.”

Our plan for WeRoad involves a comprehensive assessment of the platform, with a strong focus on generative AI, new search methods, and audience insights. We aim to create a seamless digital experience across all touchpoints, where organic channels play a key role in building a community around the brand, guiding users on their journey of discovery with WeRoad.