DOWNLOAD THE REPORT 
Since 2019, Intarget, with its strategic headquarters in Shanghai and a dedicated permanent observatory, has been producing the In:China Monitor report, an indispensable resource that serves as a compass for brands and businesses, guiding them through the complexity of the dynamic Chinese market.
REPORT N.8
In:China Monitor
Beyond Borders: Understanding China and APAC Luxury evolutions
In the second edition for 2024, we explore how outbound Chinese tourism is regaining momentum and how Chinese luxury consumers continue to influence global trends.
Through updated data, expert interviews, and case studies, this report offers the most comprehensive insights into the luxury landscape in China and APAC for 2025.
Luxury Tourism in China and APAC
Discover the key destinations for outbound Chinese tourism, with a special focus on Europe and Italy. We analyze data on tourist flows and the factors that will shape recovery in 2025, including major travel occasions such as the Chinese New Year and the Winter Olympics in Milan-Cortina 2026.
The Profile of the New Chinese Traveler
Dive into the profile of Chinese consumers, who are increasingly young, digitalized, and seeking unique and authentic experiences. From hospitality preferences to shopping habits, the report offers a comprehensive overview of how to attract and retain these high-spending travelers.
Luxury Trends and Travel Retail
Explore how travel retail represents a golden opportunity for Italian luxury brands, with data showing a return to pre-pandemic levels. Learn how brands can optimize omnichannel strategies and maintain a presence on key digital touchpoints to capture the growing Chinese demand.
Case Studies and Best Practices
Through concrete examples, discover how destinations, outlets, and luxury hotels in Europe are leveraging Chinese digital channels such as WeChat and XiaoHongShu (RED) to attract Chinese travelers.
About In:China Monitor
Since 2019, Intarget, with its strategic headquarters in Shanghai and a dedicated permanent observatory, has been producing the In:China Monitor report, an indispensable resource that serves as a compass for brands and businesses, guiding them through the complexity of the dynamic Chinese market.