We Are Thrilled to Announce that Our “Ride with Faema” Campaign Has Won a Prestigious Award in the “Holistic Campaign for Electronic and Audio/Video Devices” Category at the NC Awards!
This achievement is the result of the dedication and passion of our entire team and our collaborators.

The Story Behind “Ride with Faema”

Faema, an iconic coffee machine company and a historic name in cycling during the ’60s and ’70s, returned to its roots by sponsoring the Giro d’Italia. Our challenge was to help Faema connect with modern cycling communities and reignite their passion for the brand. Leveraging our in-depth knowledge of the target audience and their needs, we developed an integrated strategy across various touchpoints:

• Print campaign
• Charity challenge on Strava
• Social media editorial plan with influencers and live content creators

Through the Strava challenge, we invited cyclists to pedal towards a common goal: 120,000 km for a donation to World Bicycle Relief.

Outstanding Results

• 29,000 participating cyclists (+373% compared to forecasts)
• 25,000 people who completed the challenge (+516% compared to expectations)
• 300,000 reach on the Strava app
• 7 million km cycled
• Over 2.4 million people reached on social media
• Over 1.2 million video views

We are incredibly proud of this project that combined sport, community, and solidarity into a winning campaign. This recognition not only attests to the value of our work but also to the trust our clients place in us.