The diffusion of integrated finance, the reduction of physical bank branches, and the presence of insurance and financing services on e-commerce platforms make the digital space the rapidly growing arena for contact between consumers and industry players.

Behind 85% of online searches related to banks, loans, financing, and trading lies the people's need to gather information. This is particularly true regarding investment opportunities, trading, and savings.

10.6 million Italians express interest in economics, finance, and investments. The "social media influencer" source is the preferred method for learning how to manage finances, especially when competent personal finance influencers are involved. However, they are still underutilized by the industry, representing untapped potential. Discover the value they can generate.

TikTok is identified as the preferred platform for following influencers. The synergy between video format and the vertical skills and communication abilities of creators makes edutainment a relevant and necessary form of communication, given the high demand for information on finance.